Laser epilation centre · Tallinn & Pärnu · 2025
LASERSKIN
A premium laser epilation centre needed a website that sells as well as the salon serves. We built it turnkey: four languages, clear pricing packages and online booking — from the homepage to a confirmed appointment in under a minute.
Client: LaserSkin · Laser epilation & body care, Tallinn & Pärnu
- WordPress
- Custom Theme
- WPML
- 4 × Multilingual
- Altegio Booking
- SEO
4
Languages
2
Salons
24 /7
Booking
50 %
Extra zones discount
A website that works like the salon.
A beauty clinic website either brings bookings — or merely exists.
LaserSkin is a premium laser epilation and body care centre in two cities — Tallinn and Pärnu. Clients speak four languages, services come in packages, and every extra step before booking means a lost customer. Our job was to build the website turnkey: structure, design, a custom WordPress theme, four languages and online booking that works around the clock.
Four languages, one booking.
Clients book where it’s convenient. Or they don’t book at all.
A laser epilation price list is genuinely complex: packages from XL to S, extra zones, −50% discount logic and two salons in different cities. Phone-only booking loses clients who want to pick a time late at night or in another language. The site had to make prices instantly clear in every language — and let people book with no calls, emails or waiting.
Clear prices, instant booking.
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Custom WordPress theme
A light, fast theme built around the salon’s brand — not a template, but a design that sells a premium service.
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Four languages with WPML
Estonian, English, Finnish and Russian — pages, services and booking translated and linked with hreflang.
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Pricing packages that sell
XL–S sets and the −50% extra-zones logic presented so the client understands the price at first glance.
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Altegio online booking
Real-time availability, automatic confirmations and reminders — bookings sync with the salon calendar.
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Two salons in one system
Tallinn and Pärnu under one website: shared brand, separate locations, contacts and booking flows.
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SEO and speed
Local SEO in both cities, clean structure and Core Web Vitals in the green — a site Google actually finds.
Technology
A dependable stack for a service business — the team manages content, bookings run on their own.
- Platform
- WordPress, kohandatud teema
- Multilingual
- WPML Multilingual CMS
- Languages
- ET · EN · FI · RU
- Booking
- Altegio — vabad ajad reaalajas
- Backend
- PHP 8.x, MySQL
- Performance
- Core Web Vitals, Local SEO
From design to integration.
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Structure & sitemap
Services, packages, prices and two locations — before design we mapped the logic that leads to a booking.
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Design & theme build
A custom WordPress theme in the salon’s brand: light, fast and as convincing on mobile as on a big screen.
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Languages & integration
Four languages with WPML plus Altegio booking integrated so the client stays in one flow from start to confirmation.
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SEO, speed & handover
Local SEO, performance tuning and team training — the salon manages content itself, no developer needed.
The most important decision was to build the site around the booking, not a gallery: every section — prices, benefits, languages — leads to the same goal. Booking isn’t an add-on to the site; it’s the backbone.
0
Extra steps to book
4
Languages
A salon that books itself.
4
Languages live
24 /7
Booking open
2
Salons in one system
1
Admin panel
The website now works like a receptionist who never sleeps: it explains the prices, speaks the client’s language and confirms bookings even at midnight. The salon takes care of clients — not phone calls.
Need a website that brings bookings?
Want something like this for your business? website development See how we build websites: pricing, timelines and what the work includes.
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