Web design that sells for you

Everyone promises "modern design" — we’d rather show it. Below are four live projects: each with its own task, its own character and its own result in numbers. Open any of them in the next tab and try it.

• Law firm website · 2026

  S&K Legal

  An international law firm in central Tallinn. Strict typography, a calm rhythm — and a structure where 22 services never get lost.

  22 service pages
• Rug e-commerce · 2026

  Softdecor

  Premium handmade rugs. We reworked the catalogue, filters and product page — the path to purchase became short and obvious.

  ×4 sales growth
• Luxury brand · Iceland

  Eiderdown

  Eiderdown is one of the most expensive materials on earth. The design conveys that luxury with silence: air, photography, not one spare element.

  1100+ years of tradition
• Concept store · Nordic

  Flâneri

  A Scandinavian eco boutique for Finland and Sweden. Airy layout, clean typography and a friction-free path from product to cart.

  3 languages, two markets

That’s only a slice: all 29 projects live in the iweb.ee portfolio — from the Estadesign furniture store to the InCom Profit site with a price calculator.

In many studios design is a separate invoice line: first mock-ups for €500–2000, then development for extra money. We keep it simpler: design is included in the website price. Below is the lower bound for three typical projects — UX work, mock-ups and the build together.

• 01

  Landing page

  from 590 €

  Design and build of one page with one goal — ads, a launch, lead capture.

  • UX structure and a prototype before visuals
  • design built on your brand, not a theme-store template
  • responsive layouts: phone, tablet, desktop
  • enquiry form and analytics set up
  More about the service →
• 02

  Corporate website

  from 890 €

  Design for a company site of up to 6 pages — with a style that lasts for years.

  • prototype and design of every key page
  • style guide: colours, type, components
  • accessibility and speed baked into the layout
  • admin panel: you update content yourself
  More about the service →
• 03

  Online store

  from 1090 €

  Design of the storefront, catalogue and cart + a working store with payments.

  • catalogue and filter UX — products found fast
  • a product page that actually sells
  • a checkout path without extra steps
  • Montonio or Maksekeskus — Estonian bank links
  More about the service →

Prices exclude VAT; payment in two parts — a deposit at the start, the rest at handover. Need design only, without development? Also possible — we quote by scope and name the figure before work starts. What drives the price, we broke down in how much a website costs.

• 01 UX analysis & user journeys

  We look at the site through your customer’s eyes: why they came, what they seek, where they hesitate. Structure grows from that — not from a designer’s taste.

• 02 Prototype before visuals

  First the logic and page skeleton, then the colours. We argue about structure on a wireframe in an hour — not about a finished mock-up for a week.

• 03 Custom UI

  Typography, colour, buttons and components — built on your brand. No theme-store templates: you won’t meet your own website at a competitor’s.

• 04 Design system or style guide

  Rules and components in one place. A year later you add a page in the same style — without "what was our blue again?".

• 05 Responsive & accessible

  Every layout is thought through for phone and desktop. Contrast, touch-target sizes and readability are checked upfront, not after complaints.

• 06 From mock-up to code — no third parties

  Design and code are made by one team. The mock-up never flies "over the fence" to a contractor: what is drawn is what ships, to the pixel.

Five stages, and at each one you see the result before we move on. We argue about structure on a prototype, not on a finished mock-up — so changes are cheap and the end holds no surprises.

1. 01

   UX analysis & goals

   We dig into your audience, competitors and goals. We agree upfront what the design must do: enquiries, sales, trust.

   2–4 days
2. 02

   Structure & prototype

   Page skeletons and content hierarchy — wireframes without colour. We approve the logic while it is still cheap to change.

   3–5 days
3. 03

   Visual design

   Typography, colour, components, states. Every screen in mobile and desktop versions, in one consistent brand style.

   1–2 weeks
4. 04

   Design system & build

   We gather components into a system and move the design into code. Development happens in-house — nothing gets lost on the way.

   2–4 days
5. 05

   Testing & polish

   We check usability, speed and accessibility on real devices. Details get refined until the experience sits right.

   ongoing

These five steps scale with the project: for a landing page they compress into about a week, a corporate site takes one to two, a store two to three. With development: a landing page in 1–2 weeks, a website in 2–4, a store in 4–6. The fastest projects are the ones where decisions aren’t made by a committee of seven.

On the first call we’re often asked how UX differs from UI. The short answer: UX is how the site works, UI is how it looks. The long one is below. What matters: they don’t work apart, so we never separate them.

• User experience

  UX — how the site works

  Structure, journeys and logic. UX answers the questions: does a visitor understand within five seconds where they landed? Do they find the price? Do they reach the form? Good UX is invisible — everything simply works first time.

  What we do

  • journey maps and page structure
  • prototypes and the path to enquiry
  • tests with real people
• User interface

  UI — how the site looks

  Typography, colour, buttons, cards, motion. UI makes the first impression: "a serious company" or "knocked together". We draw the UI around your brand — and build it into a system so the style holds for years.

  What we do

  • a visual language built on your brand
  • components and their states
  • a design system for growth

The third layer is the design system: components and rules that hold UX and UI together as the site grows. When the system extends to the logo and corporate identity — that’s branding, and we do that too.

A redesign isn’t "repainting the buttons". It’s the moment to fix what stops the site from selling: structure, speed, the mobile experience. Four signs the time has come:

• 01 The site looks five years older than the company

  The business grew, the website stayed behind. Clients compare you with competitors one browser tab at a time — losing that shop window is expensive.

• 02 Visitors come, enquiries don’t

  Ads bring people, but they leave without acting. Usually it is not "bad traffic" — it is UX: the price wasn’t found, the form wasn’t trusted, the button hid.

• 03 It’s awkward on a phone

  Most visits come from mobile. If the menu is tiny, text overflows and buttons don’t respond to a thumb — you are losing more than half your guests.

• 04 Updating the site feels risky

  Every edit breaks the layout, new pages look foreign. That means there is no system — a redesign puts things in order once and for a long time.

A common fear: "after the redesign we’ll vanish from Google". Done carefully, it doesn’t happen: we keep addresses and metadata, set up redirects, and the speed gain usually helps rankings. Visibility after launch is the job of SEO services, and website maintenance keeps the site in shape.

There are plenty of beautiful portfolios. So below are not adjectives but things you can verify: case numbers, speed you can measure, and 29 projects with client names in the open portfolio.

• 01 Design for results

  Beauty is a tool, not the goal. After the Softdecor store redesign, sales grew fourfold — that’s the kind of design we call successful.

• 02 UX before visuals

  Structure and journeys first, colours second. That way a beautiful wrapper never lands on a page where nobody can find the button.

• 03 Design and code in one place

  Mock-ups never fly "over the fence" to a contractor. One team designs and builds — the design reaches the browser exactly as drawn.

• 04 Three languages, one system

  We design in Estonian, English and Russian at once. Texts of different lengths never break the layout — it’s accounted for from screen one.

• 05 Speed is built into the design

  A beautiful page that loads in three seconds loses customers. Google’s speed metrics (Core Web Vitals) are on our mind at the mock-up stage: the first screen opens in under a second.

• 06 12+ years of experience

  29 projects in the open portfolio — Estonia, Finland, Iceland, Germany. We know what design earns trust on this market, and what is merely fashionable.

Our office is in Peetri, just outside Tallinn, but geography is no barrier for design: we discuss prototypes over video as concretely as across a table. What actually matters is knowing the market you’re selling to — and for companies registered in Estonia, that market is ours.

• Remote by design

  Brief, prototypes and sign-off all happen online. Contracts are signed with Smart-ID or an EU digital signature — many clients we have never met in person, and it has never been a problem.

• Design for the Estonian market

  We know what "trustworthy" looks like to a local buyer: language switcher done right, Estonian bank links at checkout, familiar delivery options in the cart.

• Three languages as standard

  Estonian, English and Russian designed in one system from day one — different text lengths never break the layout. Finnish on request.

• EU paperwork, no surprises

  Contract, invoice and VAT are handled under EU rules. For e-Residency companies we are a local partner: same time zone, same regulations, same market.

Running an Estonian company from abroad? We wrote a practical guide: a website for an e-Residency company.

The questions we hear most often on a first call. If yours isn’t here — write to us and we’ll answer like humans: no "it depends on many factors", no invoice for the consultation.

• Web design trends 2026 →

  What will actually stick from the fashionable — and what already looks dated.

• How much does a website cost in 2026 →

  What makes up the price of a website and where not to cut corners.

• AI website builders vs a web studio →

  What Lovable, v0 and Framer can do in 2026 — and where the gap remains.

• What is a landing page and how does it sell →

  When a single page works better than a full website.

• A website for an e-Residency company →

  How to launch an Estonian web presence from anywhere in the world.

• How to start an online store in Estonia →

  Payments, delivery and design — what an e-commerce project is made of.

Related services: website development, branding, e-commerce development and Google Ads — when the design also needs traffic. Who we are — briefly on the studio page.