Design isn't just a pretty picture. It's a decision that ships.
01
UX research & discovery
Depth interviews, usability tests, competitor and analytics review. We don't guess — we validate hypotheses with data before Figma even opens.
Interview #3
Customer journey
5 patterns found
First site I didn't get lost on!
— Anna, 34 · post-redesign
BriefInterviewsInsightsUI
AMK+5
8 respondents
PricingOnboardingSearchCart
+38%
conversion lift after redesign
02
UI design
Grids, type, color, states. Every pixel earns its place.
03
Design systems
Tokens, components, docs. Scales for years.
04
Interactive prototypes
Clickable prototypes in Figma, Framer and Webflow for user testing before any code is written. Saves weeks of dev iterations.
05
Brand identity
Logo, type, voice, guidelines.
Aa
06
Motion & 3D
Animation, lottie, WebGL 3D scenes. An interface that reacts.
WebGL · LIVE
Process
Four steps from brief to launch.
01
Discovery
Duration:1–2 weeks
Outcome:Brief & UX insights
01 · Discovery
Listen, research, frame
Depth interviews with team and users, audit of the current site, competitor and analytics review. We come back with a brief, hypotheses and success metrics.
5–8 user interviews
Audit of current experience & analytics
User journey map
List of hypotheses and metrics
02 · Architecture
Wireframes & information architecture
Page structure, user flows, low-fidelity wireframes. This is where we catch logic errors while fixing them is still cheap.
Sitemap & content structure
User flows for key scenarios
Clickable low-fi prototype
03 · Visual & system
UI design & design system
Final visuals, color palette, typography, states, motion. In parallel, we assemble a design system for engineering.
UI for all key pages
Responsive: desktop / tablet / mobile
Design tokens & components
Micro-interactions & states
04 · Hand-off & art direction
Hand-off to engineering & art direction
We prep specs, tokens and assets. We support the build — answer questions, review PRs, QA the final pixel-perfect.
Dev spec & tokens
Engineering support
Pixel-perfect QA at the end
Manifesto
Great design isn't what stands out. It's what works — for the user, for the business, for what comes next.
— iWeb design team, 2026
01
Form follows meaning
Every choice — from type to micro-motion — answers a "why". If there's no answer, it doesn't make it into the design.
02
Design = speed
A beautiful site that loads in 5 seconds is a bad site. We lock the performance budget before the first pixel.
03
Accessibility is not optional
WCAG 2.2 AA is the floor, not the goal. Contrast, focus, ARIA, keyboard nav — those are baseline, not extras.
Style of work
Four glimpses into how we design.
everything
talks.
01 · Typography
Brand voice through type
iWeb
Mobile-first
always.
02 · Mobile
Mobile-first design
.btn{
background: linear-gradient(...);
box-shadow: var(--shadow-md);
transition: all 0.3s ease;
}
// design = code that ships
03 · Dev hand-off
Design that ships as code
04 · System
UI + UX + design system
We got a new design — and things picked up immediately. The site became clearer, leads come in more often, customers stick around longer. Exactly why projects like this exist.
S
softdecor.ee
Textile & home decor e-shop · Estonia
FAQ
Frequently asked questions about design.
Discovery and UX research, information architecture, wireframes, visual design, prototype, design system, dev hand-off spec and art direction during build. Final deliverable is a Figma file ready for engineering.
Landing page — 2–3 weeks, corporate site — 4–6 weeks, product redesign with a design system — 8–12 weeks. Exact timeline locked after discovery.
We do both. We can work as a design partner for your existing engineering team, or take on the full cycle — design, front-end, back-end, launch and support. Both models work — the choice is yours.
A library of components, tokens and rules that accelerates design and engineering by an order of magnitude. Build a button once — it works on every page, in every state, on every breakpoint. Pays off from ~30+ pages or 2+ products.
Yes. Depth interviews, moderated and unmoderated usability tests, A/B tests, surveys and analytics review. We start from hypotheses and finish with insights plus a prioritized backlog.
Figma + Figjam for design and collaboration; Spline and Rive for 3D and motion; Webflow and Framer for no-code prototypes; Maze and Lookback for research; Linear and Notion for process. We tailor the stack to the project.
Ready to make something remarkable?
Tell us about the task — we reply within 24 hours with first hypotheses and a timeline.