Catalogue · Estonia · 2021
Minimajad.ee
A compact house with no building permit — a sauna, a guest house or a garden office. We built the catalogue where the dream home is a few scrolls away.
Client: Minimajad · Compact houses for the Estonian market
- WordPress
- ACF Pro
- UX/UI
- Catalogue
- Performance
- SEO
50 +
Models
4
Types
2.1 s
Load
0
Permits
A big home, a small footprint.
A catalogue where choosing a house is as easy as flipping through photos.
Minimajad builds compact houses for the Estonian market that need no building permit — saunas, guest houses, garden offices and outdoor kitchens. The task was to show the whole range so a visitor can browse, compare and choose models with ease — and send an inquiry without hesitation. We built a custom WordPress catalogue (ACF Pro) that’s fast, clear and just as comfortable on a phone as on a desktop.
Many models, zero clutter.
Fifty houses on one site must not feel like fifty houses.
A large catalogue tends to wear the visitor out. So the real task was structure: a clear split by type, quick filtering and side-by-side comparison, so deciding feels easy, not exhausting. Each model page had to load in a blink and show photos, dimensions and price at a glance — then lead naturally to an inquiry.
Browsing that sells.
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Dynamic catalogue
All models under one system (ACF Pro) — adding a new house is a couple of clicks, not a developer’s job.
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Filter & compare
Type, size and price — the visitor narrows the choice in seconds and compares favourites.
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A model page that sells
Photos, dimensions, features and price at a glance — plus a button that leads to an inquiry.
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Blazing load
Optimised images and clean code — 2.1 seconds on mobile, even with a large gallery.
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Mobile-first
A house is searched for on the couch, on a phone — the design is built for that moment.
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Easy management
The client updates models, photos and prices themselves — no developer needed.
Technology
Custom WordPress with no excess ballast — fast and client-manageable.
- Platform
- WordPress
- Content model
- ACF Pro (custom fields)
- Frontend
- HTML5, CSS3, JavaScript
- Backend
- PHP, MySQL
- Catalogue
- Dynamic filter and comparison
- Performance
- Image optimisation, lazy load, CDN
From analysis to launch.
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Analysis
Audience, competitors and business needs — strategy set before design.
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Design
A user-centred layout that puts the model photos first.
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Development
Custom WordPress with an ACF Pro catalogue and simple admin.
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Launch
Testing, performance tuning and SEO setup before go-live.
A full team — a project manager, UX and UI designers, and front- and back-end developers — built a catalogue that brings a large range into clear order and turns interest into inquiries.
5
Specialists
50+
Models
A catalogue that brings clients.
3 x
Inquiries
2.1 s
Load time
50 +
Models
100 %
Responsive
The result: three times more inquiries and a catalogue the client updates with ease. A large range became a clear journey — from photo to decision.
Need a catalogue that makes the range sell?
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