Export trade · Tallinn · 2021
Alfey Solutions
A wholesale supplier of building materials, equipment and retail goods — and a website that explains it to a partner in a minute.
Client: Alfey Solutions OÜ · Pärnu mnt 139e, Tallinn
- WordPress
- WPML
- UX/UI
- Multilingual
- B2B
- SEO
3
Languages
6
Product categories
5
Shipping modes
2008
Trading since
A small site, a large flow.
A B2B partner is not looking for a catalogue — they are looking for a reason to call.
Alfey Solutions OÜ is an international export trading company registered in Estonia and a member of the Estonian Chamber of Commerce and Industry. Since 2008 it has grown from wholesale of finishing materials into a full service: sourcing suppliers, negotiating prices and delivering goods to the client’s address. The website had to carry that trust without an online store — briefly, in three languages, with an enquiry never more than one click away.
Our concept is to offer the best prices — on a par with production cost — and the lowest rates for safe and fast delivery.
Short and to the point.
Five shipping modes on one line
The mission page explains how goods travel: air is fastest, sea is cheapest, rail carries the most. The site states it as one simple line instead of a table.
- Air
- Road
- Sea
- Rail
- Combined
Six categories
- Construction and finishing materials
- Filling for DIY retail networks
- Supplements and vitamins
- Industrial equipment and automation
- Electronics and video surveillance
- Medical measuring devices
The range covers world-famous brands as well as production under the client’s own label.
What the client edits alone
- Copy and headlines
- Product categories
- Partner logos
- Contacts
No developer needed to refresh content — the site stays current without a budget line for every edit.
Technology
Nothing surplus in the stack: the fewer plugins, the longer a site lives without intervention.
- Platform
- WordPress + custom child theme
- Multilingual
- WPML — ET / EN / RU
- Frontend
- HTML5, CSS3, Bootstrap grid, Poppins, JavaScript
- Content
- Custom blocks and reusable sections
- Performance
- WebP, lazy loading, lightweight template
- Design
- Figma
Mark
The pentagon from the logo became a running motif — in the header, the texture and the page rhythm.
Grid
12 columns
One shared grid keeps every page in the same rhythm — the site holds together as content grows.
Palette
- #4C4794 Indigo
- #E94D11 Accent
- #F18052 Buttons
- #1F201F Graphite
Deep indigo carries the page; orange points only where action is needed.
-
Structure
One goal: get the visitor to contact. Content ordered by the questions a B2B buyer asks.
-
Design & build
Indigo and orange from the brand, Bootstrap grid, custom child theme — fast and maintainable.
-
Three languages & launch
WPML, technical SEO and image optimisation — the site opens before the partner loses patience.
The site launched in four weeks and has not been rebuilt since: the structure survived both a changing product range and new partners.
4
Weeks
3
Stages
A calling card that works.
12 +
Partner brands
3
Languages
5
Years live
24 /7
Available
The result is a calling card that does a salesman’s job: it explains what the company supplies, shows the partners and keeps the contact always within reach — every page is one step from an enquiry.