Furniture industry · Estonia · 2026
Estadesign.ee
An Estonian furniture factory selling solid wood beds across Europe — and an e-shop that carries the warmth of wood into digital space. Three languages, smart filters, under a second.
Client: Technomar & Adrem AS · Furniture maker in Maardu
- WooCommerce
- UX/UI
- Multilingual
- E-commerce
- SEO
- Performance
3
Languages
18 +
Bed models
4
Product categories
100 %
Solid wood
Wood that sells itself.
An e-shop as a window into the factory — honest material, honest price, zero middlemen.
Technomar & Adrem is a furniture factory in Maardu whose birch and ash beds last for decades. Estadesign.ee brings that quality straight to the customer: a WooCommerce store with precise filters, product stories with certificates, and a buying journey that takes the product from the workshop to the bedroom. Our job was to build a brand and a shop that sells solid wood online as convincingly as touch does.
From factory to e-commerce.
People want to touch wood. An e-shop must replace that trust.
Furniture is an emotional purchase: before ordering, the customer wants to know where the wood comes from, how the surface is finished and when the bed arrives. The site had to show it all upfront — FSC certificates, hypoallergenic water-based lacquer, the “Made in Estonia” story — and make ordering as easy as taking a product off a shelf. In three languages, none of which reads like a translation.
Every detail like joinery.
Filters like a joiner’s ruler
Width, length, material and price — customers find their bed in three clicks without drowning in the catalogue.
Two woods, one promise
Water-based eco lacquer: odourless, formaldehyde-free, safe for bedrooms and kids.
Made to order
- Dimensions
- to the client’s spec
- Wood
- birch or ash
The factory also builds beds to order — sized to the millimetre, straight from the workshop.
Eco without compromise
- FSC-certified wood
- Water-based hypoallergenic lacquer
- Low VOC — safe for the bedroom
Certificates visible on every product page
Technology
WooCommerce in service of the business goal — fast, secure, manageable by the factory itself.
- Platform
- WordPress + WooCommerce
- Frontend
- HTML5, CSS3, JavaScript ES6+
- Backend
- PHP 8.x, MySQL, REST API
- E-commerce
- WooCommerce: filtrid, arvustused, ostukorv
- Performance
- WP Rocket, WebP, CDN, Lazy Loading
- Design
- Figma
From raw board to finished product.
-
Research & strategy
The factory’s strengths, target markets and competitors — we decided what the shop must prove.
-
UI/UX design
The warmth of wood in digital language: petrol + wood tones, Figma prototype, mobile first.
-
WooCommerce development
Filtered catalogue, three languages, reviews and a smooth buying journey — all in one system.
-
Launch & optimisation
Technical SEO, WP Rocket, WebP — the shop opens before doubt has time to appear.
A two-person team — a designer and a developer — took the project from strategy to launch in close collaboration with the factory’s leadership. Every decision served one goal: to make solid wood quality as tangible online as it is on the shop floor.
10
Weeks
2
Specialists
The workshop sleeps — the shop sells.
24 /7
Open
3
Languages
< 1 s
Load time
100 %
Solid wood
The result is an e-shop that works like the factory’s best salesman: knows every product, speaks three languages, shows the certificates and takes the order at any hour — even while the workshop sleeps.