E-commerce · Nordic · 2022
Flâneri.fi
A virtual concept store for Nordic eco products — a digital home for craft and everyday luxury that sells in Finland, Sweden and beyond.
Client: Flâneri Oy · Finland & Sweden
- WooCommerce
- UX/UI
- E-Commerce
- WordPress
- Multi-language
- SEO
0.8 s
Load time
300 +
Products
3
Languages
96
PageSpeed
Nordic luxury, made digital.
A concept store that brings Nordic eco products under one roof.
Flâneri is a Finnish brand selling high-quality, eco-friendly products in Finland and Sweden. We built a WordPress + WooCommerce store that mirrors the brand’s Nordic philosophy: clean typography, an airy layout and an intuitive path from product to cart. It runs smoothly on desktop and mobile and, in three languages, is ready for international growth — flaneri.fi, flaneri.se and flaneri.store.
A catalogue that inspires.
Every product should feel curated, not just stocked.
The challenge was to present a diverse range of eco products so the store reads like a curated boutique rather than a generic shop. It needed a clear structure and filters that guide the buyer to the right product fast, while keeping the calm, trustworthy feel of a Nordic brand — all of it across three languages and two markets at once.
Features that sell.
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Responsive design
A perfect look on every screen — from mobile to large monitors.
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WooCommerce
A full-featured store: products, stock, payments and logistics in one admin.
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WordPress CMS
A simple admin where the team updates content itself, without a developer.
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Speed & SEO
Optimised loading and technical SEO — visibility on Google that drives sales.
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Secure payments
SSL and PCI-compliant checkout — trust at every purchase.
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Multi-language
Finnish, Swedish and English with WPML — one store, several markets.
Technology
A modern WooCommerce stack carrying the catalogue, payments and three languages.
- Platform
- WordPress, WooCommerce
- Frontend
- HTML5, CSS3, JavaScript
- Backend
- PHP, MySQL, REST API
- Tooling
- Node.js, build pipeline
- Multilingual
- WPML · FI · SE · EN
- Payments
- Maksekeskus, card payments
From idea to launch.
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Research
Market & competitor analysis
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UX/UI Design
Wireframes & prototypes
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Development
WordPress & WooCommerce
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Launch
Testing, SEO & support
A team of five — project manager, UX and UI designers and two developers — built an international store in 10 weeks: strategy, design, development and launch in one flow.
10
Weeks
5
Specialists
Fast, refined, selling.
96
PageSpeed
34 %
Conversion
9 K
Monthly users
2
Markets
We wanted a store as carefully crafted as our products. iweb.ee captured the Nordic aesthetic exactly — it’s fast, clear and ready for international sales.
Need an online store that sells across borders?
Want something like this for your business? ecommerce development Payments, stock and shipping — see how an online store comes together.
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