E-commerce · Premium · 2026
SoftDecor.ee
Premium handcrafted rugs and home textiles e-shop on a luxurious platform — where craftsmanship meets modern e-commerce.
Client: Velsti Decor OÜ · Showroom in Viimsi
- WooCommerce
- UX/UI
- E-Commerce
- Branding
- Performance
- SEO
0.3 s
Load time
500 +
Products
98
PageSpeed
4 x
Conversion
A luxury shopping experience online.
A handcrafted rugs e-shop that delivers a luxury shopping experience.
SoftDecor.ee is an Estonian premium handcrafted rugs and home textiles brand. Their unique offering includes 500+ products in various styles, materials and sizes — from classic Agartha collections to contemporary Mirage designs. Alongside their physical showroom in Viimsi (Paadi tee 3), they needed an e-shop that reflects the same luxurious quality and brand philosophy.
Every rug tells its own story.
Every purchase should feel like a boutique experience.
The main challenge was presenting a large product catalogue — 500+ rugs with different variants — in a luxurious, minimalist and well-organised way. Customers needed to quickly find the perfect rug for their interior, whether classic, modern, abstract or geometric. At the same time, we had to preserve the premium brand feel and high-end visuals.
Features that sell.
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Smart filtering
Style, material, size and colour — the customer finds the right rug in a couple of clicks.
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AR room preview
The rug in your interior before you buy — fewer doubts, fewer returns.
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International payments
Maksekeskus, card payments and bank links — a smooth checkout from any market.
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WooCommerce
500+ products with variations, stock and orders in one admin.
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SEO optimisation
Technical SEO, speed and product-page structure that bring organic sales.
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Mobile-first
A boutique experience in your palm — responsive design for every screen.
Technology
A modern stack that holds up even under campaign load.
- Platform
- WordPress, WooCommerce
- Frontend
- HTML5, CSS3, JavaScript ES6+
- Backend
- PHP, MySQL, REST API
- Styling
- SCSS, CSS Grid, Flexbox
- Design
- Figma, Adobe Suite
- Performance
- Lazy Loading, Image Optimization, CDN
From research to launch.
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Research
Brand immersion & analysis
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Design
UX/UI Figma prototypes
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Development
WordPress & WooCommerce
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Launch
Go-live & optimisation
A team of 3 worked for 14 weeks to build an exclusive e-shop that grows sales while keeping the brand’s prestige high — strategy, design, development and marketing in one team.
14
Weeks
3
Specialists
Sales grew 4×.
98
PageSpeed
100 %
Responsive
500 +
Products
4 x
Conversion
The iweb.ee team immersed themselves in our brand philosophy and built an e-store that mirrors the luxurious quality of our products. Sales have grown 4× and 70% of customers return.
Need an e-shop that reflects your brand quality?
Want something like this for your business? ecommerce development Payments, stock and shipping — see how an online store comes together.
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