E-commerce · Tatalus · 2014
Tatalus.ee
A bakery whose display case had outgrown the counter. We built Tatalus an e-shop where fresh cakes, pastries and confectionery look just as tempting on screen as behind the glass — and reaching an order takes only a couple of clicks.
Client: Tatalus bakery · Estonia
- PrestaShop
- E-Commerce
- UX/UI
- Responsive
- PHP
- SEO
100 %
Responsive
3
Devices
10 +
Product categories
2014
Launched
A bakery that moved online.
A bakery whose first impression now begins on screen.
Tatalus is an Estonian bakery with a wide range of quality baked goods and confectionery — from cakes and pastries to kringles, štritsels and yeast-dough products. They wanted an e-shop where the whole display case would be available online too: a clear catalogue, appetising product photography and smooth ordering. We built a platform on PrestaShop that presents the products with dignity and makes ordering as easy as standing at the counter.
Selling taste through a screen.
How do you make a screen make you hungry?
Selling food online starts with appetite. Every product had to look as fresh and inviting on screen as it does in the case — without letting the catalogue turn chaotic. The second task was order: dozens of baked goods had to be grouped into logical categories so a customer could find what they wanted fast. And all of it had to work flawlessly on desktop, tablet and phone — back in 2014, when being mobile-friendly was still an edge rather than the norm.
Features that drive orders.
-
Product catalogue
Every bake in logical categories — cakes, pastries, kringles and yeast-dough products found in a couple of clicks.
-
Cart & ordering
A clear path from product to order — cart, quantities and checkout that leave no room for hesitation.
-
Responsive design
The same shop on desktop, tablet and phone — layout adapts to every screen.
-
Appetising photography
Large, warm product images that sell the taste before the first bite.
-
PrestaShop admin
Products, prices and stock in one convenient admin — the bakery updates the shop itself.
-
SEO foundation
Clean structure, tidy metadata and alt texts ensure visibility in search.
Technology
A reliable PrestaShop stack the bakery manages independently.
- Platform
- PrestaShop
- Frontend
- HTML5, CSS3, JavaScript
- Backend
- PHP, MySQL
- Store
- Product catalogue, cart, orders
- Styling
- Responsive, mobile-friendly layout
- Visibility
- SEO, clean structure, alt texts
From recipe to launch.
-
Research
Analysing the range and the customer journey — what makes someone order a bake online
-
Design
A warm, appetising look where product photography tells the story of taste
-
Development
A PrestaShop e-shop, catalogue, cart and mobile view
-
Launch
Testing, performance and quality control before going live
A small, tight team — a designer and a developer — carried the project from research to launch. The focus was one question: how do you make a screen create appetite and make ordering easy.
6
Weeks
2
Specialists
An e-shop that sells the bake.
100 %
Responsive
10 +
Product categories
< 2 s
Load time
6
Features
iweb.ee brought our bakery online so the bakes look as good on screen as they do in the case. The shop is fast, beautiful and easy to manage — exactly what we needed.
Need an e-shop that makes your product sell?
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