E-COMMERCE · PREMIUM

SoftDecor.ee

Premium handcrafted rugs and home textiles e-shop on a luxurious platform — where craftsmanship meets modern e-commerce

WooCommerce UX/UI E-Commerce Branding Performance SEO

softdecor.ee

0.3s Load Time

500+ Products

4x Conversion

OVERVIEW

Handcrafted rugs e-shop that creates a luxury shopping experience

SoftDecor.ee is an Estonian premium handcrafted rugs and home textiles brand. Their unique offering includes 500+ products in various styles, materials, and sizes — from classic Agartha collections to contemporary Mirage designs. Alongside their physical showroom in Viimsi (Paadi tee 3), they needed an e-shop that reflects the same luxurious quality and brand philosophy.

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CHALLENGE

Build an e-shop where every rug tells its story and every purchase feels like a boutique experience

The main challenge was presenting a complex product catalog (500+ different rugs with various options) in a luxurious, minimalist, and well-organized way. Customers needed to quickly find the perfect rug for their interior — whether searching for classic, modern, abstract, or geometric styles. Simultaneously, we had to maintain the premium brand feel and luxury visuals.

SoftDecor.ee — luxury interior with premium handmade rugs

APPROACH

Our Process

Research

Brand immersion & analysis

Design

UX/UI Figma prototypes

Development

WordPress & WooCommerce

Launch

Go-live & optimization

TECH STACK

Modern Technology Stack

Platform WordPress, WooCommerce

Frontend HTML5, CSS3, JavaScript ES6+

Backend PHP, MySQL, REST API

Styling SCSS, CSS Grid, Flexbox

Design Figma, Adobe Suite

Performance Lazy Loading, Image Optimization, CDN

TEAM

Expert Team

Our team of 3 specialists worked for 14 weeks to build a luxury, high-performance e-shop that drives sales while maintaining brand prestige. Our expertise spans strategy, design, development, and marketing.

Timeline: 14 weeks
Team Size: 3 specialists

The iweb.ee team immersed themselves in our brand philosophy and built an e-store that mirrors the luxurious quality of our products. Sales have grown 4x and 70% of customers return.

SoftDecor.ee

Handcrafted rugs e-shop that creates a luxury shopping experience

Build an e-shop where every rug tells its story and every purchase feels like a boutique experience

Smart Filtering

AR Room Preview

International Payments

WooCommerce

SEO Optimization

Mobile-First