Services · Catalogue website

Catalogue websites that showcase your products.

Catalogue website development in Estonia turnkey. WordPress, smart filtering, multilingual, price-request forms — a beautiful product showcase without a shopping cart or online checkout.

Discuss the project What's included

iweb / your-catalogue.ee ● catalogue

✓ discovery — products & categories 1 week

✓ design — product cards & filters 1–2 weeks

✓ import — products from Excel / ERP 1 week

→ launch — your catalogue is live 4–6 weeks

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Types of catalogue sites we build

Every business —
its own catalogue website.

Product catalogue

A product catalogue website without checkout: rich product cards with photos, specs, prices or "on request". Attribute filtering, comparison, per-product enquiry form. Ideal for retail and brands with a wide range.

Product cards with photos
Attribute filtering
Product comparison
Price-request form

Discuss your catalogue

B2B & service catalogue

A B2B catalogue website for wholesalers, manufacturers and service firms: wholesale pricing on request, price-list downloads, client account, import from Excel / 1C / ERP. For B2B teams who need an online catalog, not a webshop.

Wholesale pricing on request
Price-list downloads
Client account
Import from Excel / 1C / ERP

Discuss your B2B catalogue

Multilingual catalogue website

Multilingual out of the box — WPML configured, hreflang done right, localized SEO on every product card. For Estonian brands that showcase a catalogue to local customers and export markets at the same time.

Multilingual catalogue
Schema.org Product in 3 langs
hreflang for product URLs
Description import via API

Discuss multilingual

Process

Four steps from brief to launch.

Discovery

Duration: 1 week

Outcome: Brief & estimate

01 · Catalogue strategy

Analyse the product range and design the catalogue structure

Brief meeting, audit of the current catalogue (PDF/Excel/1C/old site), analysis of 3–5 .ee and global competitors. We deliver the category tree, product attribute set, filters, product-card template and enquiry forms. We also decide on multilingual and B2B portal.

Audit of current catalogue
Category tree & attributes
Estonian catalogue competitors
Timeline and budget estimate

02 · Cards & filters design

Product card, category pages and smart filtering

Catalogue design system: palette, typography, attribute icons. Product card template (gallery, description, specs, enquiry form), category listing with filters, search, comparison. Responsive desktop / tablet / mobile. Output — a clickable Figma prototype.

Product card design
Listing with Ajax filters
Search & comparison
Responsive desktop / tablet / mobile

03 · Build & product import

WordPress, import from Excel / 1C / ERP, multilingual

Custom WordPress theme, ACF for product specs, multilingual via WPML. Product import from Excel / CSV / 1C / ERP (thousands of items in minutes). Schema.org Product on every card, Open Graph, Core Web Vitals optimization. Optional — B2B portal and API.

Custom WordPress theme + ACF
Import from Excel / 1C / ERP
Schema.org Product + Open Graph
Multilingual via WPML

04 · Launch & growth

Catalogue launch, product SEO, training and growth

Going live under your domain, Google indexing, sitemap.xml with thousands of products. Each card gets a unique title, description, Schema.org. We train your team to add products via admin. After launch — maintenance, content marketing, and optional extension into a full e-commerce store with a cart.

Going live on your domain
SEO for thousands of product cards
Admin training for the team
Extend to a full e-commerce store (opt.)

Portfolio

Catalogue websites we've launched.

Eiderdown

Softdecor

Recruit24

Healthyskin

Healthyskin.ee is an online space inspired by the philosophy of Korean skincare. The project…

Flâneri

For Flâneri, we designed more than just a visually attractive website; we built a…

Minimajad

Mini houses are small houses for the Estonian market that do not require a…

See full portfolio

We had 1200 SKUs in Excel and an old site without filters. iweb.ee delivered a catalogue website in three languages in six weeks: Excel import, smart filtering, price-request form on every product. B2B leads tripled — and finally we're not embarrassed to share the link.

Marek S.

Industrial B2B catalogue · Tallinn

FAQ

Frequently asked questions about catalogue websites.

What's the difference between a catalogue website and e-commerce?

A catalogue website displays products and services without online checkout or cart — customers submit price-request forms or contact a sales rep. An online store has a cart, online payments, shipping and inventory. A catalogue is cheaper and faster to build (4–6 weeks vs 8–14), ideal for B2B, brand showcases and segments where pricing is custom or deals need a salesperson. A WordPress catalogue can always be extended to a full WooCommerce store later.

How much does a catalogue website cost in Estonia?

The price of a catalogue website in Estonia depends on product count, filter complexity, multilingual scope, and integrations (1C / ERP import, client portal, API). A starter turnkey catalogue for ~100 products is a compact budget; a business catalogue with 1,000+ products, Ajax filters and WPML is a more serious project; a B2B catalogue with a client portal and API is the top tier. After a 30-minute brief we send a clear estimate broken down by stage.

How long does catalogue website development take?

A starter catalogue website up to 100 products — 3–4 weeks. A business catalogue with 1,000 products, Ajax filters and multilingual — 5–7 weeks. A premium B2B catalogue with client portal, API integrations, and custom design — 8–12 weeks. If you already have a finished Excel / 1C file with products and photos, the cycle shortens. Exact timeline locked after the discovery phase.

How many products can I add to a catalogue website?

WordPress with the right architecture comfortably handles 50,000+ products in a catalogue. We optimize the database, caching (Redis / object cache), Ajax filtering and lazy image loading so the catalogue stays fast even with tens of thousands of items. For 100,000+ SKUs we propose a headless architecture: WordPress as a CMS + Next.js on the frontend + ElasticSearch for search and filtering.

Can I import products from Excel, CSV or ERP systems?

Yes — bulk import is part of the standard package. We support Excel (.xlsx), CSV, XML, JSON, plus direct integration with 1C, MS Dynamics, SAP, Pipedrive Products and any system with a REST API. Thousands of products load in minutes with automatic category creation, image import by URL, and attribute mapping. We configure scheduled synchronization — the catalogue updates itself from your ERP.

Can I add a shopping cart and online payments later?

Yes — it's one of the key advantages of the WordPress + WPML architecture. The catalogue extends easily into a full WooCommerce store: we add a cart, online payments (Maksekeskus, Montonio, Stripe), delivery (Omniva, Itella, DPD) and inventory. The product and category structure stays — it migrates 1:1. We design the catalogue from day one so the transition to e-commerce is smooth and preserves SEO rankings.

How does the catalogue website capture customer enquiries?

A catalogue website converts visitors into enquiries via several mechanisms: a price-request form on every product card (especially for B2B and custom pricing), a callback form, WhatsApp / Telegram buttons inside the product card, a "get the price list" form (PDF export), a category enquiry form. All enquiries go to email and/or your CRM (HubSpot, Pipedrive, Bitrix24) with the specific product and attributes attached.

How is the catalogue website optimized for Google SEO?

A catalogue website launches with a complete technical SEO baseline: unique title and description on every product card and category, Schema.org Product on every page, sitemap.xml with thousands of URLs, hreflang for multilingual versions, breadcrumbs, Core Web Vitals optimization (LCP < 2.5s), proper faceted navigation without duplicates. After launch — content growth (product articles, client cases, reviews), internal linking, local SEO. In our experience, a well-optimized catalogue website reaches top positions for "buy X in Estonia"-style queries in 4–8 months.

Locations

We build catalogue websites across Estonia.

Tallinn

Let's talk about your catalogue website?

Tell us about the product range and goals. We reply within 24 hours with a clear catalogue site structure, timeline and a budget proposal. No strings attached.

Start a catalogue website