Services · Google Ads & PPC

Google Ads that converts.

Google Ads for the Estonian market: Search, Performance Max, Shopping, YouTube and remarketing. GA4 conversions and transparent Looker Studio reporting.

Scroll
// Stack

Platforms & tools we work with

  • Google Ads Search · PMax
  • Analytics 4 Analytics
  • Search Console SEO signals
  • Tag Manager Tracking
  • Looker Studio Reports
  • Merchant Center Shopping feed
  • YouTube Ads Video
  • Performance Max ML campaigns
  • Hotjar UX sessions
  • WooCommerce eCommerce

// Brand names belong to their respective owners. Listed to indicate tools we use.

Campaign types

The full Google Ads suite under one roof.

Search — Google search

Pinpoint ads on search intent queries — the user is ready to buy. The hottest traffic for services and B2B.

Performance Max

One campaign engine that distributes impressions across Search, YouTube, Gmail, Display and Discover. The best choice for e-commerce.

Shopping — for stores

Product cards with image and price right in the SERP. Merchant Center, product feed, dynamic creatives and price syncing.

YouTube Ads

YouTube video ads — TrueView in-stream, bumper ads, video Shopping. Brand awareness and reach for the Estonian audience.

Remarketing

Bring back visitors who left without converting. Dynamic remarketing at product level, video remarketing, RLSA for search campaigns.

Display Network

Banner ads across 35M+ sites and apps on the Google Display Network. Targeting by interests, context, audiences and lookalikes.

Process

Four steps from audit to results.

01
Audit
Duration: 3–5 days
Outcome: Report & plan
01 · Audit

Audit niche, competitors and the existing account

We study demand in Estonia, keywords and competitors in the SERP. If you already have a Google Ads account — full audit of structure, bids and copy. Output — a report and a clear optimization plan.

  • Demand & seasonality analysis
  • SERP competitor analysis
  • Existing account audit
  • Campaign plan & budget
02 · Strategy & launch

Build campaigns, keywords and copy — launch the ads

Split structure into campaigns by type, ad groups by intent. Write copy, prep creatives for Display and YouTube. Connect GA4 conversions, Google Tag Manager and Merchant Center (for e-commerce).

  • Keyword set + negatives
  • Campaign & ad-group structure
  • Creatives for Display & Video
  • Conversions GA4 + GTM
03 · Optimization

Drive CPA down, ROAS up, prune wasted spend

Daily monitoring of campaigns, bids and Search Terms. Negative out junk queries, A/B test copy, split daily budgets, fine-tune target CPA / tROAS. Continuous landing-page work to grow Quality Score.

  • Negatives & search-term QA
  • A/B tests of copy & creatives
  • Smart Bidding tied to business goals
  • Landing & Quality Score work
04 · Reporting

Transparent Looker Studio reporting and a growth plan

Looker Studio dashboard with live data — spend, leads, CPA, ROAS, search terms. Monthly report with commentary and a plan. We also expand: add YouTube, Discovery, Demand Gen, test new audiences.

  • Looker Studio dashboard 24/7
  • Monthly report
  • Channel & audience expansion
  • Hypothesis testing & analytics

With iweb.ee we launched Google Ads and Performance Max — leads came in the first week. Every month we see where the budget goes and what it brings back. Transparent, clear, no fluff in the reports.

S
softdecor.ee
Textile & home decor e-shop · Estonia
FAQ

Frequently asked questions about Google Ads.

Minimum working budget starts at 200 € per month on clicks plus management. Enough to launch one focused local campaign with clear analytics. For e-commerce and B2B lead-gen, a comfortable range is 500–1000 € per month. Exact figures locked after a niche and competitor audit.

Let's talk about your campaign?

Tell us about your business and goals. We reply within 24 hours with a free audit, a clear plan and a budget estimate.

Get a free audit