01 · Discovery
Listen, research, frame
Deep meeting with the client team, audit of the current site and channels, competitor analysis in EE/EN/RU. We come back with a brief, KPIs and a timeline.
- Strategy session with client
- Audit of site, analytics and ads
- Competitors in EE/EN/RU SERP
02 · Design
UX architecture & visual design
Wireframes, prototype, final visuals. In parallel we assemble a design system — components, tokens, states — so engineering moves without bottlenecks.
- Wireframes for key pages
- Responsive desktop / tablet / mobile
- Design system & tokens
03 · Development
Build, content, integrations
WordPress + custom blocks, multilingual out of the box, integrations — payments, inventory, CRM, analytics. Pixel-perfect QA, Core Web Vitals & Lighthouse check.
- Custom development to design
- Multilingual — 3 languages out of box
- Lighthouse 95+, Core Web Vitals OK
- GA4, Search Console, Pixel
04 · Launch
Launch, SEO & ads
Deploy, migration, hreflang, sitemap. Right after launch — SEO setup, Google/Meta Ads, week-one KPI report.
- 301 redirects & hreflang
- Google Search Console + Bing
- Google/Meta Ads launch
05 · Growth
Maintenance, SEO & iterations
Monthly: backups, security patches, SEO iterations, A/B tests, KPI report. Improvements and new landing pages — in a shared roadmap.
- SLA on uptime & response time
- Monthly KPI report
- Roadmap of new landings