Website Cost in Estonia 2026: The Complete Pricing Guide for SMEs

If you’re an Estonian entrepreneur or SME owner asking “what is the website cost in Estonia in 2026?”, you’re not alone. Every week, dozens of business owners search for this answer – and most find only vague ranges or outdated figures. The truth is that website cost in Estonia ranges from around €400 for a simple template site to €15,000 or more for a fully custom solution. What sits between those numbers depends on your goals, your industry, and the agency you choose. This guide, written by the team at iWeb.ee – a Tallinn-based web studio with over 10 years of experience – breaks down every cost factor so you can make an informed decision.

What Determines Website Cost in Estonia?

Before quoting any number, a professional web agency will ask you a set of questions. The answers to those questions are exactly what drives the final price. Here are the main cost factors every Estonian business owner should understand.

Design: Template vs. Custom

The single biggest variable in web design price in Estonia is whether you choose a pre-built template or a fully custom design. A template-based WordPress site uses an existing visual framework that is adapted to your brand – faster to build and therefore cheaper. A custom design starts from a blank canvas: your brand identity, your users’ journey, and your conversion goals are all built from scratch. This takes more hours and more expertise, and the price reflects that.

Number of Pages and Content

A five-page brochure site for a local service business is a fundamentally different project from a 40-page corporate website with team profiles, case studies, a news section, and a multilingual interface. More pages mean more design work, more development, more content strategy, and more testing.

Functionality and Integrations

Does your site need a booking system? A client portal? Integration with your CRM or accounting software? Each piece of functionality adds development time. WooCommerce e-commerce setups, in particular, add significant complexity – product management, payment gateways, shipping rules, and VAT calculations all need to be configured and tested.

Multilingual Requirements

Estonia’s business environment is naturally multilingual. Many SMEs need their site in Estonian, Russian, and English simultaneously. Multilingual configuration, content migration, and SEO optimisation across languages add both time and cost to any project.

Website Cost in Estonia: Real Price Ranges for 2026

Below is an honest breakdown of what you can expect to invest at different levels. These are iWeb.ee’s actual price ranges, based on real projects delivered to Estonian clients.

• Simple template website (1–5 pages): €400–€900. Suitable for freelancers, sole traders, and businesses that need a basic online presence fast.
• Professional WordPress website (5–15 pages): €900–€3,500. The sweet spot for most Estonian SMEs – clean design, mobile-optimised, SEO-ready, with a content management system you can update yourself.
• Custom-designed business website (15–40 pages): €3,500–€7,000. For companies where brand credibility and user experience are competitive advantages.
• E-commerce website (WooCommerce): €2,500–€10,000+. Depending on the number of products, payment integrations, and automation requirements.
• Fully custom web application or portal: €8,000–€15,000+. For complex business logic, client portals, SaaS products, or enterprise integrations.

These figures represent the full project price, including design, development, and basic on-page SEO setup. They do not include ongoing costs – more on those below.

How Much Does a WordPress Website Cost in Estonia?

WordPress powers over 40% of websites worldwide and remains the platform of choice at iWeb.ee for most SME projects. The reason is simple: WordPress offers an exceptional balance of flexibility, maintainability, and cost-effectiveness. A well-built WordPress website cost in Estonia typically falls between €900 and €5,000 for a business site, depending on the scope. WooCommerce, the leading e-commerce extension for WordPress, adds complexity and typically starts at €2,500 for a functional online shop. iWeb.ee’s WordPress projects include theme customisation, plugin configuration, speed optimisation, and a handover session so your team can manage content independently.

Hidden Costs: What’s NOT Included in the Build Price

One of the most common surprises for Estonian business owners is discovering that the build price is just the beginning. Here are the ongoing costs you should budget for:

Domain and Hosting

A .ee domain costs approximately €10–€15 per year. Quality managed WordPress hosting in Estonia ranges from €10–€80 per month, depending on traffic and performance requirements. Shared hosting is cheap but slow; a VPS or managed hosting plan delivers better speed and uptime.

SSL Certificate

An SSL certificate (the “https” padlock) is mandatory for any modern site. Most quality hosting providers include it free, but it’s worth confirming before you sign.

Maintenance and Updates

WordPress core, themes, and plugins require regular updates to stay secure and functional. iWeb.ee offers monthly maintenance packages starting from €39/month that include updates, backups, uptime monitoring, and a small pool of content-edit hours.

SEO and Content Marketing

A website that nobody finds delivers no ROI. Ongoing SEO work – keyword research, blog content, link building – is a separate investment. Budget at least €200–€500/month if organic traffic is a priority for your business.

Template vs. Custom: Which Is Right for Your Estonian Business?

The honest answer is: it depends on your stage and goals. If you’re a startup validating a business idea, a well-executed template site at €700–€1,200 will serve you well for the first 12–18 months. If you’re an established company competing in a crowded market – legal services, real estate, manufacturing, healthcare – a custom-designed site that reflects your brand authority is worth the investment. At iWeb.ee, we guide every client through this decision transparently, without upselling complexity you don’t need.

Frequently Asked Questions About Website Cost in Estonia

How long does it take to build a website in Estonia?

A simple template site can be live in 2–3 weeks. A professional SME website typically takes 4–8 weeks from briefing to launch. Custom projects and e-commerce builds usually require 8–16 weeks depending on scope and content readiness.

Can I get a website for under €500 in Estonia?

Yes – template-based sites with minimal customisation start from around €400. However, at this price point, expect limited design flexibility and no custom functionality. For most businesses, €900–€1,500 is the realistic minimum for a site that actually converts visitors into customers.

Does iWeb.ee offer payment plans?

Yes. iWeb.ee typically works with a 50% deposit at project start and 50% upon launch. For larger projects, staged payment milestones can be arranged.

What is included in iWeb.ee’s website price?

All iWeb.ee projects include: responsive design (mobile + tablet + desktop), on-page SEO setup, Google Analytics integration, a content management system, speed optimisation, and a training session for your team.

Should I choose a local Estonian web studio or an overseas agency?

For most Estonian SMEs, working with a local studio offers clear advantages: same time zone, understanding of the local market and legal context (e-invoice, GDPR, .ee domains), and face-to-face communication. iWeb.ee has been serving Estonian businesses from Tallinn for over 10 years.

Ready to find out exactly what your website will cost? Contact iWeb.ee for a free consultation – we’ll analyse your needs, recommend the right solution, and give you a transparent quote with no surprises. Book your free consultation at iweb.ee →