Strategy & media plan
We study the product, competitors and audience in Estonia. We build a media plan: which placements, audiences and creatives we test in month one and which KPI we're chasing.
Services · Meta ads
Meta & Facebook ads in Estonia
Strategy, creatives and targeting on Facebook, Instagram, Reels and Messenger. No wasted budget, a transparent dashboard and a team that improves CPL week after week.
Facebook
Instagram
Reels
Messenger
WhatsApp
What's included
Full-cycle Meta advertising — from strategy to reports
We don't just launch campaigns — we build a system: proper analytics, creatives for each audience, hypothesis testing and optimization for your metric — leads, sales or ROAS.
Pixel, CAPI & analytics
Meta Pixel + server-side Conversions API, event deduplication, GA4 and UTM tagging. The algorithm sees real conversions and learns 2–3× faster.
Creatives & video
Statics, carousels, Reels and UGC videos. 8–12 creatives in the first month, hook testing, and quick cuts on what doesn't work.
Targeting & audiences
Lookalike, interest, custom audiences and Advantage+ campaigns. We segment by geo — Tallinn, Tartu, regions — and languages ET/RU/EN.
Retargeting & funnels
Warm funnel: 75% video viewers, add-to-cart, checkout starts. Different messages and creatives per stage — we catch up with people who almost bought.
Reporting & optimization
Live Looker Studio dashboard — open 24/7. A written monthly review: what worked, what didn't, next month's hypotheses. A 30-minute call every two weeks.
How we work
From the first call to stable results
Not "set and forget" — we run a clear process with fixed checkpoints: what we do and when, what decisions we make, what we own.
01
Days 1–3
Brief & audit
We learn the business, the goals and current numbers. If you've run ads before — we audit the account and surface what worked vs. what burned budget.
02
Days 4–10
Setup & creatives
Pixel, CAPI, events, audiences. In parallel — first 8–12 creatives, signed off by you. End state: a working account and ready-to-run ads.
03
Days 11–30
Launch & learning
We turn campaigns on, monitor daily, kill what doesn't work, scale winners. Month one is the learning phase and data collection.
04
From month 2
Optimization & growth
Stable CPL, broader audiences, new formats and creative iterations. Each month a better "spend → result" ratio than the last.
Principles
Why clients stick with us
Every "targeting specialist" promises the same result in the brief. The difference shows in how they work day after day post-launch. Here are our rules.
01
Transparency
The ad account is registered to your company, you and we both have access. The dashboard is open 24/7, no hidden media markups.
02
We test hypotheses
At least one A/B hypothesis per week — creative, audience or offer. Not "because we feel like it" — backed by numbers after the test.
03
Respect for budget
We don't burn media on "learning" for months. If a channel doesn't hit the target CPL within 60 days — we say so honestly and suggest rethinking the strategy.
04
A team, not a freelancer
A strategist, media buyer, creative designer and analyst. No "sorry, I'm on vacation" — campaigns are run by a team, not dependent on one person.
CPL lowers month over month
Chat response within 4 hours
Looker Studio dashboard 24/7
Meta Business Partner
FAQ
Frequently asked questions about Meta advertising
The minimum that actually learns and produces data is €300–500/month in media spend. Less than that and the algorithm never exits the learning phase and results stay noisy. For e-shops and more competitive niches we start at €800–1,500/month. We can give you an exact number for your niche and goals after a short brief.
Ready to launch ads that actually pay back?
Drop us a line — we'll come back within 1 business day with a media plan, a CPL benchmark and a quote for your niche.
Talk about ads